So if I can only grab your attention with profit incentives. the early bird catches the worm and budding companies which develop greener methods and a sustainable reputation first will be able to take advantage of the little competition and can become established a lot faster than in 10 years where the competition will be high. We need to invest in eco-friendly technological advances. It is not a trade-off between profits and sustainability, so long as subsidies and investments go ahead so that we can fly whilst keeping costs and emissions low. It’s really not rocket science if they knew where their priorities lay. If the UK wants to meet those targets it needs to destroy all the airports and ban all jets in and out. Only climate change deniers use airplanes as those that believe in climate change wouldn’t get caught dead boarding a heavily plotting airliner.